Understanding McLuhan/Understanding McLuhan (1996)(Voyager)[Mac-PC].iso/pc/mcluhan.dxr/08750_Field_TCGG T515.txt

Text File | 1996-04-10 | 905b | 15 lines

used by the Machiavellians. So the conflict is between
“conscience” and “resolution,” not in our sense at all, but
between an over-all awareness and a merely private point of
view. Thus, today the conflict goes the other way. The highly
literate and individualist liberal mind is tormented by the
pressure to become collectively oriented. The literate liberal is
convinced that all real values are private, personal, individual.
Such is the message of mere literacy. Yet the new electric
technology pressures him towards the need for total human
interdependence. Hamlet, on the other hand, saw the
advantages of corporate responsibility and awareness
(“conscience”) with each man in a role , not at his private
peephole or “point of view.” Is it not obvious that there are
always enough moral problems without also taking a moral
stand on technological grounds?